The beginning of everything

Analysis

Each project begins with an analysis of the situation and the relevant context of the brand, as well as the definition of the objectives to be achieved and the target audience. This study offers a solid basis for the rest of the work process, helps to detect opportunities and guarantees the optimal development of the project.

The fundamentals of a brand

Strategy

In the strategy phase, what the brand should represent is defined: its mission, its attributes and values, its positioning in the market, what differentiates it from its competitors, how its naming can affect its perception, the architecture of brands and sub-brands, and the tone of your communication.

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